Score email risk to prevent fraud and spam

The email address is a key identity factor used for online activities like opening bank accounts, filling out credit card applications, creating social media profiles, and making transactions of all kinds. This makes it an ideal target for fraudsters and phishers.

Score email risk to prevent fraud and spam, you need to identify a fraudulent email before it can cause damage. By analyzing email addresses and their risk indicators, advanced verification tools can help you spot red flags in a recipient’s behavior and protect your brand.

An email address’s history can have a major impact on deliverability. In general, a good reputation leads to better deliverability, while a poor one can send your emails straight to the spam folder or get blocked entirely. Several factors contribute to an email’s reputation, including the age of the sending domain and IP address, whether authentication protocols (SPF, DMARC, DKIM) are in place, and the overall content of the message.

Another big factor is an email’s spam score. Spam is unsolicited, irrelevant email sent to a list of recipients who haven’t specifically opted-in to receive your messages. It’s the antithesis of what you want from your email campaigns.

Score Email Risk to Prevent Fraud and Spam: Improve Email Security Measures

The main way spam is detected is by recipients who report it as such. If a recipient thinks you’re trying to sell them something they didn’t agree to, or doesn’t remember opting-in in the first place, they can flag your email as spam by reporting it to their email service provider. If enough reports come in, your email may be blacklisted and blocked completely.