Fullscale Leads is a lead generation agency that provides real estate agents with targeted leads in order to increase their visibility and success in a highly competitive industry. They offer a wide variety of features that allow them to track and manage their leads, from the initial contact through to the sale. Their lead scoring system is one of the most advanced and powerful tools available to real estate agents today.

Lead scoring is a method of prioritizing your sales and marketing efforts by assigning points to each lead based on their likelihood to become a paying customer. To establish a reliable scoring model, you need a solid understanding of which characteristics are most likely to translate into sales — that’s where buyer personas come in. Buyer personas are semi-fictional representations of your ideal customers, crafted from criteria gleaned from quantitative research, anecdotal observation, and existing customer data.

Fullscale Leads: Boosting Business Growth with Lead Generation

Once you’ve established a set of buyer personas, you can start to create attributes for each — the characteristics that make them an ideal fit for your products and services. These can include demographic information (like age or location) and behavioral information (such as how often they engage with your content, whether they’ve subscribed to your blog, downloaded a whitepaper, etc.).

Once you’ve defined your attributes, it’s time to start scoring! The number of points assigned to each lead will depend on their stage in the sales cycle. For example, someone who’s contacted you via phone may require less nurturing than someone who hasn’t.